Masterclass: Fospha x Amazon Halo
Join us for an interactive round table discussion during Shoptalk Spring.
This masterclass will be hosted on site at Mandalay Bay, just 3 mins walk from the conference hall.
Full Shoptalk Masterclass Series Schedule: https://www.fospha.com/events-shoptalk
Speakers:
Dom Devlin, CPO, Fospha
Halo: Measure and Maximize the Impact of Your DTC Ads on Amazon Sales with Unified ROAS
Prove what drives Amazon growth – and invest smarter ahead of Prime Day
Amazon represents over a third of all US online retail sales, but for brands, winning isn’t just about optimizing on-platform—it’s about understanding how off-platform advertising drives demand.
Marketers have long suspected their DTC campaigns on TikTok, Meta, and Google influence Amazon sales, but they've lacked proof. This Halo effect has kept brands in the dark about how their external investments impact growth on the platform.
Join us as we unveil our research and introduce Unified ROAS, a breakthrough that connects the dots. With these insights, brands can:
✅ Measure the true impact of DTC ads on Amazon sales.
✅ Allocate budgets to the channels that drive Amazon growth.
✅ Gain a competitive edge ahead of Prime Day.
If you’re looking to unify your marketing measurement and unlock full value, don’t miss this session.
These sessions will be hosted in the Penthouse Suite, W Las Vegas Hotel in the Mandalay Bay (3 mins walk from the conference venue). Further details will be sent to you via text.
More Info: Tamara Karsten | tamara.karsten@fospha.com