Storytelling That Sells

Tuesday, Sep 22

5:00pm

PTET

Hosted by

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About the workshop In this 2-hour workshop, Michelle Lo Horton, founder of The Story ARC, will teach you how to turn your real experiences, expertise, and point of view into short-form storytelling content that builds trust and supports growth. This is a practical, hands-on session. You’ll learn the principles behind effective storytelling, play a storytelling game to unlock better ideas, and leave with a short-form script you can actually use. ​We encourage you to arrive on time as this is a jam packed workshop. ​5 PM – 5:15 PM - Guest Arrival ​5:15 PM – 5:25 PM - Introduction & Storytelling Game ​6:25 PM - 7:15 PM - Storytelling Workshop In this workshop, you’ll learn: - How to find stories from your own life, work, and expertise - Why storytelling works better than generic educational content - The key principles of short-form storytelling for trust and growth - How to structure a story so people stay engaged - How to turn one idea into a short-form video script - How to create content that feels human, clear, and strategic You’ll walk away with: - A simple storytelling framework you can reuse - A clearer understanding of what makes a story work - A drafted short-form script - A better sense of how to use your story to build trust online Who this is for Founders, entrepreneurs, creators, consultants, coaches, service providers, and professionals who want to create stronger content without sounding generic, salesy, or performative. No content experience is required. Just bring a computer, notebook, an open mind, and one idea, lesson, or experience you might want to turn into a story. About the Host Michelle Lo Horton is the founder of The Story ARC, a founder-led storytelling and short-form content studio. She helps founders and businesses turn their stories into content systems that build trust, credibility, and growth. About FounderLed Media A community for founders, creators, and operators interested in distribution and GTM. Speakers share the growth playbooks behind their real results. IRL events held in San Francisco, Los Angeles, Boston, and NYC.

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