Agentic Commerce: What It Is, What It Isn’t – and Who It Should Serve - #NYTechWeek

Thursday, Jun 4

8:00am – 11:00am

ETGMT

Hosted by Swap

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As AI rapidly reshapes the commerce landscape, “agentic commerce” has emerged as a hot topic, yet an often misunderstood concept. This panel, hosted by Juan Pellerano-Rendón, CMO of Swap, will cut through the noise to define what agentic commerce actually means in practice, and just as importantly, what it does not. Bringing together perspectives from brand, technology, and commerce infrastructure, this conversation will focus on how AI agents can empower merchants and strengthen the direct connection between brands and their customers, rather than replacing it with big tech models designed only to operate within their own infrastructure. Moderated by the host and creator of Fashion & Founders, Victoria Smith, the panel will include Justin Felizzari, Founder of Cueva, and Gina Lombardo, VP of E-Commerce at Retrofête, alongside Juan, to dive deeper into how leading brands are transforming traditional e-commerce sites into conversational shopping experiences and leaning into the world of agentic commerce. This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

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