Before we leave one of the LITTEST summers in NYC HISTORY, WE GOTTA DO THIS RIGHT. 🗽🔥
HOLD IT DOWN NYC is a celebration of the greatest city in the WORLD. NYC MUSIC. NYC DJs. NYC CULTURE. The sounds, the spots, the characters, the memories. ALL OF IT.
Born here? Raised here? Moved here and fell in love with it? YOU GOOD. COME OUTSIDE. This is for anybody who LOVES New York.
The name HOLD IT DOWN comes from that classic New York shit. Looking out for your people. Making sure everybody’s straight. But it’s also the name of NYC filmmaker and DJ, The.Espresso’s newest short film. We’ll be showing exclusive clips from the film alongside some iconic NYC moments.
👕 HOLD IT DOWN T SHIRTS AVAILABLE.
🥤 NUTCRACKERS ON DECK. DON’T ACT BRAND NEW.
🗽 And for BORN AND BRED NEW YORKERS? WE GOT SOMETHING FOR YOU. Prove you’re really from here and get an exclusive Hold It Down Student MetroCard iron on patch.
Birth certificate? High school transcript? Picture at Skate Key? Virgin Megastore? We’ll accept evidence. 😂
THIS IS NEW YORK. THIS IS OUR CITY. THIS ONE’S FOR EVERYBODY WHO HOLDS IT DOWN.
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COME OUTSIDE. 🗽🔥