Masterclass: Fospha x AppLovin

Wednesday, Mar 26

8:30am – 10:00am

Hosted by Fospha x AppLovin

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Las Vegas, NV

Join us for an interactive round table discussion during Shoptalk Spring. This masterclass will be hosted on site at Mandalay Bay, just 3 mins walk from the conference hall. Full Shoptalk Masterclass Series Schedule: https://www.fospha.com/events-shoptalk Speakers: - Jamie Bolton, VP Growth, Fospha - Shirley Deng, Director of Product Partnerships, eCommerce, AppLovin Master AppLovin Measurement and Make Bigger Moves in 2025 Why AppLovin is the next big opportunity—and how to measure its true impact. AppLovin made massive moves in 2024, evolving from a mobile gaming studio into an advertising powerhouse that’s attracting major brands looking for new audiences and cost-efficient scale. But as brands diversify their media mix, the challenge of measuring cross-channel impact is growing. Traditional attribution models like MTA and Last Click systematically undervalue Paid Social and discovery channels—and AppLovin is no exception. Fospha’s latest analysis found that Last Click underreports AppLovin’s impact by more than 3X, making it harder for brands to confidently invest in this high-potential channel. In partnership with AppLovin, this masterclass will show brands how to: ✅ Accurately measure AppLovin’s impact beyond flawed Last Click attribution. ✅ Optimize cross-channel budgets by understanding how discovery channels drive demand. ✅ Maximize performance on AppLovin with insights from brands already winning on the platform. Join Fospha and AppLovin’s experts to discover how better measurement unlocks bigger growth in 2025. These sessions will be hosted in the Penthouse Suite, W Las Vegas Hotel in the Mandalay Bay (3 mins walk from the conference venue). Further details will be sent to you via text. More Info: Tamara Karsten | tamara.karsten@fospha.com