Join us for an interactive round table discussion during Shoptalk Spring.
This masterclass will be hosted on site at Mandalay Bay, just 3 mins walk from the conference hall.
Full Shoptalk Masterclass Series Schedule: https://www.fospha.com/events-shoptalk
Speakers:
Dom Devlin, CPO, Fospha
Glow: Bridging the Gap Between Brand Investment and Business Impact
The pendulum is swinging back—after years of chasing short-term performance, marketers are reinvesting in brand to sustain profitable growth, keep acquisition costs low, and avoid the performance marketing doom loop. But proving the impact of brand spend in a world built for last-click measurement remains a challenge.
In this session, we’ll share exclusive findings from our ongoing research into how to quantify brand impact with confidence. Drawing on real-world case studies and our advanced measurement approach, we’ll explore how leading indicators, predictive modeling, and advanced data visualization can help marketers track early signals, course-correct when messaging isn’t landing, and tie brand investment to real business outcomes.
Join us as we lift the lid on this research and discuss how marketers can move beyond vanity metrics—proving both short-term wins and long-term brand impact with clarity and precision.
Speakers:
Dom Devlin | CPO, Fospha
These sessions will be hosted in the Penthouse Suite, W Las Vegas Hotel in the Mandalay Bay (3 mins walk from the conference venue). Further details will be sent to you via text.
More Info: Tamara Karsten | tamara.karsten@fospha.com
