NY: FOUNDER REALITY CHECK #NYTechWeek

Wednesday, Jun 3

10:30am – 12:30pm

ETGMT

Hosted by

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Pressure Test Your Startup OVERVIEW: Most founders believe they have a clear offer and defined audience—until it shows up in the business. It shows up as bad hires, wasted marketing spend, multiple audiences that don’t convert, inconsistent pipeline, and building features customers don’t use. These aren’t random problems. They’re symptoms of a misaligned offer and audience. York Effect Sprints were designed to fix this. In this interactive workshop, founders will assess how clear their offer really is, how validated their audience actually is, and where gaps are preventing growth from becoming repeatable. SESSION OBJECTIVE: To help founders understand whether they are building on real signals or assumptions—and where misalignment between offer and audience is slowing down growth. WHAT WE’LL COVER: 1. Where Misalignment Shows Up Bad hires and unclear roles Burned marketing budget with low conversion Multiple audiences with no clear focus Pipeline that doesn’t convert 2. Offer Clarity What it actually takes to deliver value Why customers pay—and when they don’t Where delivery is inconsistent or unclear 3. Audience Validation Who is actually buying vs. who you think will buy What makes a customer repeatable Why some segments convert and others don’t THE WORKSHOP EXPERIENCE: This is not a talk it’s a working session. Founders will complete a structured Offer Clarity + Audience Validation assessment to evaluate their business across key areas. You’ll receive a score showing where you stand today We’ll break down what that score actually means We’ll identify where you are strong vs. where you are misaligned We’ll highlight what needs to be fixed to create a repeatable, converting pipeline WHAT YOU’LL WALK AWAY WITH: A clear understanding of where your business is misaligned Insight into why your pipeline may not be converting Clarity on what it actually takes to deliver value consistently A defined view of your real, repeatable customer 1–2 focused actions to improve over the next 90 days WHO IT’S FOR: Founders (Pre-Seed to Series A) Teams struggling with inconsistent pipeline or unclear growth Startups targeting multiple audiences without clear traction Founders preparing to scale go-to-market or raise capital This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

Partners: Startup Grind NYC

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