The New GTM Stack: How Startups Win Distribution Today - #NYTechWeek

Monday, Jun 1

2:00pm – 4:00pm

ETET

Hosted by

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During NY Tech Week, EchoHer is bringing together founders, operators, and investors for a focused conversation on how startups are winning distribution today. We’ll break down the new GTM stack — from product-led growth and AI tools to community, partnerships, and modern channels — through the lens of what’s actually driving traction right now. The discussion is grounded in real experience: how teams are getting their first customers, what’s scaling, what’s not worth the time, and where early-stage founders should focus. Expect practical insights, honest perspectives, and a room of people actively building and investing in this space. EchoHer is a global community of 9,000+ founders, investors, and operators supporting women and non-binary builders through events, connections, and opportunities. Witti Marketing is a NYC-based growth marketing agency specializing in go-to-market strategy, performance marketing, and scalable growth systems for startups and high-growth brands. Rather than operating as a traditional outsourced marketing team, the team has supported both startups and established brands across industries including AI, robotics, consumer tech, ecommerce, and lifestyle. Core capabilities include: GTM strategy and positioning Performance marketing Content systems and creative testing GEO / AI-native search visibility Conversion optimization Multi-channel growth strategy This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

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