Ecomm's CAC Problem and How to Fix it - #BOSTechWeek
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ᵔᴥᵔCustomer acquisition costs are climbing across every channel. CPMs are up, attribution is gutted, and the old playbook of spending more on Meta and Google is producing diminishing returns. Brands are paying more per customer and converting fewer of them once they arrive.
Join us on a beautiful rooftop in Fenway for a panel and networking event bringing together the founders building the next generation of ecomm tools and the agencies implementing them.
We'll cover both sides of the equation: how brands are driving traffic without burning cash, and how they're converting that traffic at higher rates once it lands.
Agenda
Panel | 5:30 - 6:30pm
Elijah Khasabo, Founder @ Vidovo
Cameron Burns, Head of Growth @ Remark
Kelsey Capps, Product @ Klaviyo
Evan Wiecha, Senior Director of Strategic Partnerships @ 829 Studios
Vanessa Christensen, UGC Creator for brands like Canva, Amazon, Twix, and more
Drinks + Networking | 6:30 - 8:00pm
Cocktails and apps on the 14th floor rooftop terrace with skyline views. Doors open at 5 for pre-panel networking, and we'll keep the bar open until 8 for folks coming from other Tech Week events.
Space is extremely limited, RSVP to secure your spot.
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Brought to you by Remark, Vidovo, 829 Studios, Klaviyo and the Massachusetts AI Coalition
This event is a part of #BosTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
Guest List
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