UGLY TALK: What Healthtech Founders Break on the Way to Revenue #NYTechWeek

Saturday, Jun 6

12:00pm – 3:00pm

ETET

Hosted by

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💡 What’s the Ugly Truth Healthtech GTM is its own beast. The buyer is not the user. Regulations shape every channel. Pilots drag for months before you kNow if anything is working. Founders burn 18 months chasing a hospital system that was never going to sign. They pour budget into a payer pilot that stalls in legal. They confuse a signed LOI with revenue. The honest version of healthtech GTM does not look like a SaaS playbook. It looks like figuring out which procurement contact actually has budget. Killing a pilot at month 4 instead of month 12. Picking one buyer and refusing to spread thin across all of them. 🎯 Why You Should Attend - Hear what actually moved the needle across provider, payer, and employer channels - Get a real read on how long to run a pilot before calling it - Learn the GTM mistakes founders wish they had caught 12 months earlier - Meet healthtech operators who will tell you what worked and what broke - Leave with a sharper view of which buyer to chase first and why 🙋 Who's Getting In This Room - Healthtech founders, pre-seed to Series A - GTM and operators inside healthtech companies - Healthtech investors who read GTM motion as a signal - Builders deciding between provider, payer, and employer as their first buyer 🎤 Who’s Taking the Stage 3 healthtech founders who have taken a product to market. How do healthtech founders identify sales channels and how do they position themselves for success. Mix of traction levels on purpose. The room hears what is working at one stage and what broke at another. 💬 What’s On the Table - How to pick the right buyer when the user is not the buyer - When to pivot channels and when to keep digging - How long to run a pilot before killing it - The GTM mistakes founders wish they had caught earlier - What changes when regulations shape every channel you touch - Where founders waste 18 months chasing the wrong customer - What a signed LOI is actually worth, and what it is not 🤝 Who's Hosting It Ugly Talk HQ Scalpels & Spreadsheets Scalpels & Spreadsheets is a health media organization that brings together the world’s healthtech and life sciences founders, investors, operators, and experts through engaging events, content, and podcasts. Now with over 5000+ members and events being hosted in 7+ cities, Scalpels & Spreadsheets is the go to spot for partnerships and collaboration. Agenda: Doors Open: 12.00PM Networking: 12.00 - 1.00PM Panel: 1.00PM - 2.00PM Networking: 2.00 - 3.00PM This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

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