Don't Call It That — Naming, Brand & GTM with Eli Altman #NYTechWeek

Thursday, Jun 4

5:30pm

ETGMT

Hosted by

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Your startup's name is doing more work than your pitch deck — and most founders get it wrong. . Drinks, good people, and a take-home naming kit. Eli Altman, the mind behind Okta, Waymo, and Codex, breaks down the framework. --- Eli has named some of the most recognizable companies & product in tech — Okta, Codex, and Waymo. His view: the biggest mistake isn't picking something embarrassing, it's picking something safe. And the naming process itself is really just forced clarity on what your company is, who it's for, and how it needs to show up in the market. At this event he's breaking down what actually makes a name do GTM work: why most founders try to make a name say too much, what real differentiation looks like, and how to build something the market can actually hold onto. Every attendee leaves with the Go Name Yourself Kit — A Hundred Monkeys' 90-card deck so you can put Eli's process to work the moment you walk out. Come for the talk. Stay for the drinks and the room — founders, accelerators, and early-stage VCs all figuring out brand, GTM, and how to build something that actually sticks. This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

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