Why Great Startups Build Communities - #NYTechWeek

Wednesday, Jun 3

1:00pm

ETGMT

Hosted by

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As part of NYC Tech Week, Pollen8 and Die-Hard are bringing together founders, operators, and community builders for a focused conversation on one of the biggest shifts in startup growth: community as a core strategy. Startups don’t win on ads the way they used to. The companies breaking through today are building engaged communities that drive acquisition, retention, and long-term loyalty from the ground up. This session explores how early-stage and growth-stage startups are turning users into advocates, designing experiences that create real belonging, and building products that feel more like movements than tools. We’ll go beyond surface-level advice and get into what’s actually working, what’s overhyped, and where founders get it wrong. Expect a candid panel discussion with operators actively building community-led companies, followed by intentional networking with other founders, builders, and community leaders. Light refreshments will be provided. Agenda 10:00 – 10:10 AM — Arrival + Coffee Check in, grab a drink, and connect with early attendees. 10:10 – 10:20 AM — Opening Remarks Pollen8 & Die-Hard set the stage for community-led growth. 10:20 – 11:05 AM — Panel: Community as a Go-To-Market Engine Why traditional acquisition is breaking down Turning users into advocates Building belonging vs. building an audience 11:05 – 11:20 AM — Audience Q&A 11:20 – 12:00 PM — Networking + Light Refreshments Real examples of community-led growth strategies Tactical insights you can apply immediately Honest perspectives from active operators High-quality networking with founders and builders This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com

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