Prompt Engineering for Marketers with Meta

Tuesday, Apr 7

1:00pm – 2:00pm

MSTGMT

Hosted by

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+4

65/80 spots left

Designed to help marketers effectively use generative AI tools to enhance advertising, learn the basics of prompt engineering, including its definition and components, as well as how to apply it in marketing tasks such as drafting promotional emails or strategizing marketing campaigns. Learn intermediate techniques like adding context to prompts and applying these techniques to real-world marketing applications. Interactive elements and practice exercises are included to engage participants and provide feedback on their prompt writing skills. By mastering prompt engineering, marketers can leverage AI to achieve better marketing outcomes, enhance creativity, and streamline content generation processes. Participants will: Identify and apply key elements of effective prompts, including context and task, to improve AI output quality. Demonstrate the ability to use Meta AI to craft and test simple prompts, evaluating their effectiveness in generating relevant responses. Upload a document to Meta AI and interact with it by asking questions about its content, summarizing its main points, extracting specific information, and analyzing its data. Led by Darlenne Helena - Meta Certified Lead Trainer

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