The AI Effect: The advertising & agency vibe shift
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AI didn’t just dominate the headlines this year, it rewired how teams build, measure, and scale campaigns. But beneath the hype, the advertising and marketing world is still struggling with what AI actually changed, what it broke, and what’s set to transform next.
This end-of-year conversation, moderated by Paul Ford and featuring David Berkowitz (AI Marketers Guild, High Caliber AI) and Michelle Harmon-Madsen (Revere AI, Cache AI), will unpack the biggest lessons in advertising technology from 2025 and provide a clear, unfiltered look at the trends that will shape 2026, from agentic workflows and vibe coding to creative automation, AI-native media planning, and the new measurement landscape. Whoot!
This is a gathering for people who are building the future: founders, senior marketers, product leaders, strategists, and anyone working at the intersection of AI and marketing innovation.
Speaker bios:
David Berkowitz is the founder of High Caliber AI and AI Marketers Guild, and he's the author of The Non-Obvious Guide to Using AI for Marketing (Ideapress, 2025). A longtime marketing strategist, David has led marketing and innovation for companies including Mediaocean, Storyhunter, Sysomos, MRY (Publicis), and 360i (Dentsu). He has contributed 600+ columns to outlets like Advertising Age, MediaPost, and VentureBeat, and spoken at 400+ events worldwide. He helps marketers harness AI to work smarter, stay creative, and strengthen customer connections.
Michelle Harmon-Madsen is a marketing executive who currently serves as a strategic advisor to two AI-driven startups: Revere AI, which helps brands measure and optimize their presence in large language models, and Cache AI, an athlete valuation intelligence engine. Previously, Michelle was Chief Marketing Officer at SponsorUnited. Over her 25+ year career, she has launched and scaled customer-centric businesses and new revenue streams at industry leaders including AccuWeather, FreshDirect, MediaVest, and 19 Entertainment, where she led branded partnerships for American Idol and So You Think You Can Dance. She serves as co-chair of She Runs It's Executive Achievement Committee, an organization dedicated to paving the way for women to lead in marketing, media, and technology.
Guest List
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