[The Founder's Marketing Playbook: Master 'Build in Public' & Organic Distribution- #SFTechWeek
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[This is an event just for VCer and Founders How Technical & Product Founders Can Build Brand Authority and Organic Pipeline with $0 Ad Spend.
About This Event:
Great code and great products don't sell themselves. Many technical and product-focused founders excel at building, but struggle when it comes to distribution, brand positioning, and marketing. If you’ve never tried "Building in Public" or don't know where to start with zero-budget growth marketing, this hands-on workshop is for you.
We are breaking down the exact playbooks for leveraging founder-led marketing, authentic storytelling, and public product building to create inbound user pipelines.
What We Will Cover:
Demystifying "Build in Public": How to share your journey, metrics, and technical insights without feeling "cringe" or risking IP.
Founder-Led Organic Growth: Turning LinkedIn, X (Twitter), and niche creator networks into your top customer acquisition channel.
Zero to Hero Growth Stack: Modern MarTech and AI tools that automate marketing for busy founders.
Messaging & Positioning: How to translate complex technical architecture into high-converting customer value propositions.
Featured Hosts:
Angelina Li: AI SaaS Founder, Viral Marketing Strategist (120M+ impression campaign creator), & GTM Mentor.
Lomit Patel: Growth Executive, Author of Lean AI, & seasoned GTM/Marketing Leader.
🌟 Featured Guest: Tom Capone
Tom Capone | Founder & CEO @ L3NS.ai
Former growth lead ($50M+ generated for L'Oréal & Uber) now building L3NS.ai — the AI Product Marketer designed to scale startups from 0 to 1M+ users.
AI Founders, GTM & Technical Leaders
Jose Balbuena
Role: Client Partner @ Skill & Aquent | Founder & GTM Engineer @ Mantyl
Education: M.S. Engineering @ Stanford University | MBA × M.S. (AI/ML) @ Columbia Business School
Focus: AI revenue agents, agentic workflows, and GTM engineering for AI-native teams.
Aryan Honawar
Role: Co-Founder & CEO @ Adzzat
Location: San Francisco, CA
Focus: AI model optimization, training infrastructure, and making AI models smarter.
Pranay Sadani
Role: Co-Founder @ Zorbe (zorbe.ai)
Education: Computer Science @ University of Pennsylvania
Focus: Early-stage AI startup founder backed by a16z Speedrun (sr007) and Y Combinator (YC S26).
Ella Lu
Role: Founder @ Multimodal Club | ElevenLabs Ambassador
Background: ex-TikTok / ByteDance, ex-Alibaba Cloud | USC Alumna
Focus: Multimodal AI, LLMs, world models, and AI ecosystem community building.
Anchit Jain, CFA
Role: Co-Founder @ Fieldwoven
Education: MBA @ UC Berkeley Haas School of Business
Focus: AI implementation for small businesses, AI × Finance, ex-Goldman Sachs and Jefferies.
Growth, Marketing & Video Production Executives
Evelina Lavrova
Role: Founder @ Stealth AI Startup | Founder & CEO @ Decrypto PR
Education: Women's Entrepreneurship @ Cornell University | Stanford University Certificate
Focus: AI GTM strategy, Web3/AI marketing, PR, and growth hacking.
Benjamin Kramer
Role: Founder / Growth Leader @ Stealth
Education: Ross School of Business @ University of Michigan
Focus: 0-to-1 marketing and growth leadership with early-stage startup acquisition experience.
Yasmine Taghi, MBA
Role: Head of Marketing @ Seeds
Background: Ex-Sheytoon (grew user app to 100K+ users), Ex-Aura
Focus: Full-funnel growth, product marketing, and user acquisition.
June Shompa
Role: Senior Lifecycle Marketing Manager
Location: Los Angeles, CA
Focus: Lifecycle and growth marketing across fintech, e-commerce, and entertainment.
Sasha Girodon-Leclerc
Role: Founder @ Unzip Studio | Former CMO @ Tryloops.ai
Education: EDHEC Business School
Focus: Tech video launches, filmmaking, and video production for startups.
Science, Bio-Tech & Impact Entrepreneurs
Michael F.
Role: Researcher & Entrepreneur in Clinical Trial Prediction Markets
Education: B.S. & Ph.D. in Computer Science @ Stanford University
Focus: Prediction markets for clinical trials and Decentralized Science (DeSci).
Phoebe Heseltine, PhD
Role: Co-Founder & CEO @ Natural Negative | 2026 Innovate UK Winner
Education: Ph.D. @ University College London (UCL)
Focus: Bio-based materials, supply chain solutions for consumer brands, and med-tech.
Stefanie Lemcke
Role: Founder & CEO @ GoKid
Education: Ph.D. & LL.M. @ LMU Munich | MBA
Steinbeis Hochschule
Focus: School transportation SaaS, mobility tech, and smart city solutions.
Finance & Enterprise Tech Leaders
Kourosh Adlparvar
Role: Head of Payment Partnerships & Strategy @ Silicon Valley Bank
Education: B.A.Sc. (Honors) @ UC Berkeley
Focus: Commercial payment strategy, fintech partnerships, and corporate treasury management.
Ramin Heydarlaki
Role: Senior Data Scientist II @ OCIANA | Manager @ CareAISys
Education: M.A.Sc. @ University of British Columbia (UBC)
Focus: Data intelligence, process optimization, and applied AI systems.
Shailav Shrestha
Role: Technical Consultant - Analytics & Data Science @ Logic (Part of Accenture)
Focus: Enterprise data science solutions and analytics engineering.
Emerging Software & Data Talent
Shuqi C.
Role: M.S. in Software Engineering Candidate @ Northeastern University (Graduating 2027)
Background: Software Engineer Intern @ TikTok
Focus: Software infrastructure and artificial intelligence.
Sujal Choukse
Role: Computer Science Student @ University of Cincinnati (Graduating 2027)
Focus: Data science, interactive analytics dashboards, and web automation.
Who Should Attend:
Technical, engineering, or product founders with a live product who struggle with marketing and customer outreach.
This event is a part of #SF TechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
Guest List
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