IRL is the New ABM: Building Revenue with Events - #SFTechWeek
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ᵔ▾ᵔ:)>.<:DLet’s talk about what’s actually working in 2025.
You’re spending on digital ads. You’re personalizing outbound. You’re running Account-Based Marketing (ABM) campaigns with a dozen touchpoints — but your leads still ghost, your deals stall, and your marketing feels… forgettable.
Meanwhile, companies hosting just one thoughtful, in-person event are closing six-figure deals in weeks. Why? Because IRL is outperforming every other marketing channel — and no one’s talking about it.
This event is for the people behind the events:
➡️ Event marketers trying to prove ROI
➡️ Community builders looking to grow and retain the right members
➡️ Event producers juggling vibes and budgets
➡️ Heads of marketing who are finally waking up to how powerful in-person connection can be
We’re going deep on how top companies are flipping their growth strategies by treating experiences like revenue engines — not just brand plays.
What You’ll Learn:
WTF is “IRL-as-ABM” and why it’s changing B2B marketing as we know it
Real examples of events that drove pipeline, not just vibes
How leading brands structure event-led funnels that turn guests into deals
Tactical breakdowns: targeting, personalization, follow-up, budget allocation
What to measure, what to skip, and how to make the case to your CRO
Behind-the-scenes playbooks from founders, heads of events, and marketers at breakout companies
Who’s Speaking:
Diana Nicholas - Head of Event Marketing @ Pilot
Jon Stein - Co-Founder @ Alchemy Springs
Expect CROs, heads of growth, and event leads from some of the most innovative tech brands in SF.
Why You Can’t Miss This:
There are dozens of happy hours this week.
There are very few conversations that will change the way you work.
This event is built for the people driving Tech Week behind the scenes — the operators, producers, and community strategists who know that the best marketing is felt, not just seen.
You’ll leave with new connections, tactical ideas you can use next week, and a powerful reminder:
✨ Events don’t just support your growth strategy — they are your growth strategy. ✨
Format:
6:00 PM — Arrival & Welcome Drinks
6:45PM — Panel + Live Q&A
7:30 PM — Mixer, bites, and big ideas with great people
8:30 PM — Close
Who Should Come:
Event marketers and producers at early- to growth-stage startups
Founders and operators investing in IRL engagement
Community managers and heads of CX/brand
Anyone planning events who wants to turn energy into pipeline
RSVP Now — Capacity Is Limited
We’re keeping this tight, intentional, and worth your time.
The room will be full of people you actually want to meet.
Request your invite now to lock in your spot.
This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
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