SXSW-Masterclass: Fospha x Amazon Halo

Monday, Mar 10

8:30am – 10:00am

CTGMT

Hosted by Fospha

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Join us for an interactive round table discussion during SXSW, ATX as part of our SXSW Masterclass Series! View the full schedule of SXSW Masterclasses here: https://www.fospha.com/events-sxswatx Halo: Measure and Maximize the Impact of Your DTC Ads on Amazon Sales with Unified ROAS Prove what drives Amazon growth – and invest smarter ahead of Prime Day Amazon represents over a third of all US online retail sales, but for brands, winning isn’t just about optimizing on-platform—it’s about understanding how off-platform advertising drives demand. Marketers have long suspected their DTC campaigns on TikTok, Meta, and Google influence Amazon sales, but they've lacked proof. This Halo effect has kept brands in the dark about how their external investments impact growth on the platform. Join us as we unveil our research and introduce Unified ROAS, a breakthrough that connects the dots. With these insights, brands can: ✅ Measure the true impact of DTC ads on Amazon sales. ✅ Allocate budgets to the channels that drive Amazon growth. ✅ Gain a competitive edge ahead of Prime Day. If you’re looking to unify your marketing measurement and unlock full value, don’t miss this session. Speakers: Dom Devlin, CPO Fospha Download the Amazon Halo Report Here: https://www.fospha.com/halo-report More Info: Tamara Karsten | tamara.karsten@fospha.com Going to Shoptalk Spring in Vegas 25 - 27 March? See what events Fospha has on the go! https://www.fospha.com/events-shoptalk

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