"Branding in an age of Ambiguity"

Brands—like business models—depend on predictable market conditions. They echo cultural values, showcase category value, and promise societal impact. How should brands navigate ambiguity in a business environment that could rapidly undermine their positioning? They need to take a “pace-layered” approach to brand development and governance. This talk will explore the three layers and how managing them correctly will provide stability and potential growth in uncertain times. 

George  Scribner is Chief Creative Scientist at netnewideas® LLC.

This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

Branding in an age of Ambiguity #NYTechWeek

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