WHO OWNS THE FUTURE OF SPORTS? AI Athletes and the Next Digital Asset Class

Wednesday, Oct 14

4:00pm

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WHO OWNS THE FUTURE OF SPORTS? AI Athletes and the Next Digital Asset Class An athlete’s commercial identity has traditionally been constrained by time, geography and physical presence. AI is breaking through those limits, transforming an authorized likeness, voice and persona into a scalable digital asset capable of generating value across markets, languages and platforms. This panel will explore athlete digital identity as the next major asset class in sports, and the trusted rights infrastructure needed to unlock its potential. • Who controls the AI athlete? • How should consent, ownership, usage and compensation work? • What becomes possible when an athlete can engage fans, represent brands and create content globally without appearing at every shoot? PANELISTS: Leaders from sports, AI, and brand marketing will examine how verified consent, rights registries, provenance and transparent licensing can open new markets while protecting the athletes at the center of them. The future of sports value will not be created only on the field. It will also be built through the trusted, scalable digital identities athletes carry into an AI-powered world. www.CallandorGroup.com

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