Building a product is hard. Getting people to notice is harder.
This book is your trusted companion from idea to adoption and revenue. It gives you practical strategies, real examples, and an 18 element framework that covers vision, strategy, and execution.
Why I wrote it:
• To share lessons from the Fortune 100 and startup trenches
• To distill the secret sauce behind iconic tech brands
• To bring you the wisdom of leaders who built them
What you will learn:
• Position with precision so your value is unmistakably clear
• Use story to connect before the rational pitch even begins
• Build consistency across every touchpoint so trust compounds
Who it is for:
• Startup founders who need clarity on priorities and next steps when it matters most
• Marketing executives who want a timely gut check to align teams and accelerate growth
What early readers say:
“Too many startups try to be all things to all people. The Marketing Plan for Tech Startups shows why that fails and offers practical advice to acquire customers and scale growth. I’m calling all founders: this is a must-read.”
– Jeanine Banks, Investor and VP of Developer X, Google
“Justyna Bak reframes milestones as moments to validate assumptions and recalibrate risks. That perspective alone can save startups months of wasted effort.”
Susan Schramm, Founder, Go-to-Market Impact
“As a startup CMO, this framework was a timely gut check. It helped me tie up loose ends and drive alignment so the team could focus on what really matters.”
– Scott Buchanan, CMO, Stacklok
“The strongest, most lasting customer loyalty starts with a company’s own identity. This book makes that path clear.”
– Filippo Rocca, CEO, Subbyx
Come for the launch and leave with a plan you can use immediately.
The exact location in FiDi SF will be revealed closer to the event.
Preorder now and pick up your copy at the event:
👉 https://marketingwithjustyna.gumroad.com/l/MARKETINGPLAN
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