How to Make Trust Your GTM Advantage - Keynote by Court Lorenzini - #SFTechWeek

Monday, Oct 5

3:00pm – 5:00pm

Hosted by

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AI has made it easy for any startup to produce great content and outreach. That means volume no longer sets you apart. What does? Trust. Court Lorenzini, founding CEO of DocuSign, will talk about the three kinds of trust every startup needs to build: trust in the founder, trust in the product, and trust in the category. He'll explain simple ways early-stage startups can build each type of trust, even before they have a well-known brand. This session includes a live exercise where a founder shares their company, their target customer, and a current challenge. Court will then open it up to the room to talk through what questions or proof a customer would need before buying. He'll use this to help the founder figure out a clear next step. This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.