Stop losing money on events: How we use AI to make $10k per event #SFTechWeek

Tuesday, Oct 6

5:30pm – 8:00pm

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We've generated $10k in revenue from a single event. And we're just getting started. Most founders host events and hope something comes of it. A few LinkedIn connections, maybe a follow-up coffee. Then everyone forgets. That hasn't been the case for us. We've been 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵𝘭𝘺 landing 2 paid customers per event. Not leads. Not "warm conversations." 𝘗𝘢𝘪𝘥 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴. It's worked so well that we've completely pivoted from cold emails to in-person events. (Our internal goal is to consistently hit 5 paid customers per event, so that we can reach $1 million in annual revenue.) Here's the playbook: 1️⃣ 𝗛𝗶𝗴𝗵-𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝗿𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿𝗺𝘀: Our registration form is long. Like, really long. And we ask for sensitive data too (e.g. "How much have you raised?"). Most people would say that's bad for conversion. But that's actually by design: the friction 𝘪𝘴 the filter. The people who actually fill it out are 𝘲𝘶𝘢𝘭𝘪𝘧𝘪𝘦𝘥. They're 𝘴𝘦𝘳𝘪𝘰𝘶𝘴. They 𝘸𝘢𝘯𝘵 to be there. 2️⃣ 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 𝗽𝗲𝗮𝗸 𝗶𝗻𝘁𝗲𝗻𝘁: The moment someone clicks "Submit" on that registration form, they get a personalized LinkedIn connection request from me. Not a day later. Not after the event. 𝘐𝘮𝘮𝘦𝘥𝘪𝘢𝘵𝘦𝘭𝘺. Because this is the moment their intent is highest. No way in hell we're letting that window close without acting on it. 3️⃣ 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽 𝗳𝗼𝗿 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗹𝗲𝗮𝗱𝘀: After the event, I reach out to the top attendees with a personalized LinkedIn message. And when I say personalized, I mean 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘦𝘥: every message pulls straight from their registration answers and speaks to their exact situation. The whole system works because each step builds on the last. The form qualifies them. The automation connects us. The event delivers value. And the follow-up closes. Wanna see this in action? Come to our event and experience the playbook firsthand 😉 Our sponsor: Poolday is an AI agent that handles the video work an early-stage team never gets to: product/feature launches, Loom-style product walkthroughs, helper videos, a founder on camera without recording. You send a prompt, it asks clarifying questions, then delivers the finished video in your brand, where you can change any element with another prompt or a click. Examples at poolday.ai.