Your AE is failing, but the hire isn't the Problem. It's the Handoff. #SF TechWeek

Friday, Oct 9

10:00am

Hosted by

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You've closed the deals that got you here. Now someone else needs to close the next ones — and they can't, because the thing that worked was never written down. It lived in your head: which objections you'd let go, which ones you'd push back on, what you said differently to the fifth prospect than the first. Most first sales hires don't work out. Not because of who you hired — because they were handed a CRM login instead of a system. we'll extract that motion into an actual onboarding SOP — the artifact your next hire needs on day one, not month six. If you've raised and you're the one still closing everything yourself — whether you haven't hired yet, your first AE is ramping, or your last one didn't work out — this is built around exactly that moment. Bring your own history if you want it workshopped live. Either way, you leave with the system. Places are limited; pre-submitted assets will have priority. This event is a part of #SF TechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.