How Scaling Ecommerce Brands Decide What to Build Next - #SFTechWeek

Thursday, Oct 8

4:00pm

Hosted by

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Scaling past a growth plateau forces a choice: go broader (new channels, new audiences) or go deeper (migration, personalization, infrastructure, retention). We'll get into it through real cases: a $20M brand stuck on a CAC plateau deciding which way to go, and a regulated retailer that had already decided to go deeper and had to figure out what to build first after inheriting a live, undocumented system processing millions a day. 30 min talk and Q&A, networking before and after. If you're a founder or ecommerce operator wrestling with something similar, come through. About your hosts José Gazzano, Co-Founder & CEO of Seta Workshop. Brings deep Shopify expertise to enterprise clients, helping high-growth businesses stabilize critical operations, navigate complex migrations, and scale their platforms with confidence. Temidayo Odusolu, Founder of Amplio and an exited DTC founder. Uses qualitative customer research and brand strategy to help scaling consumer brands decide what to build, change, and prioritize next. This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.