Provided: Beverages, frameworks, worksheets, and the 1-page concept brief template
What to bring: laptop or notebook
Building got easy. Winning didn't.
AI can turn an idea into a working prototype in a weekend. But faster building doesn't tell you what the right solution is, where the opportunity actually sits, or how your product wins.
That's what this workshop is about.
In 2 hours, you'll map the terrain around your own idea, pressure-test the problem you're solving, and turn what you learn into a plan for what to build and how to win.
You'll work through the same product strategy frameworks I've used in industry, taught at universities including Brown University and Hunter College, and developed through the AI Founder Playbook.
We'll work through:
→ Competitive Terrain Map™
Map the market around your idea: competitors, substitutes, existing behaviors and solutions. See where the market is clustered, what's missing, and where the opportunity may actually be.
→ Problem Pressure Test
Get underneath your solution and pressure-test the problem itself. Is it important enough? Who feels it most? What are they doing about it today?
→ Decision Value Stack™
Use what you've learned to determine what the best solution actually needs to do — and which product, customer and positioning decisions create the most value.
→ Your Win Plan
Bring the pieces together: the problem to attack, the solution to pursue, what makes it valuable, and your strategy for winning in the terrain you're entering.
You'll leave with a first-pass Competitive Terrain Map + pressure-tested product strategy + plan to win for your own idea.
Bring something you're thinking about building.
A startup.
An AI product.
A new feature.
An internal tool.
Or the half-built thing sitting on your laptop that you're still not sure what to do with.
Don't spend another weekend just building faster. Figure out what deserves to be built — and how you're going to make it win.
Learn by doing.
Want the full 6 weeks or 1:1 product strategy + execution support for yourself or your team? → aifounderplaybook.com
This event is part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.